Summary
Creative Visionary ~ Digital Marketing Certified ~ Business Development ~ Turnaround Management
Dynamic executive level Creative Director & Brand Strategist with more than 20 years experience with B2B, B2C and Non-Profit brands. Collaborates with C-Level and Director level executives from start-up to Fortune 100 clients.
Expertise
Employs a “360° Branding” approach with visual and verbal concept development and brand ushering across, web, video, mobile, social media and print. Proven success developing integrated digital marketing tactics and strategies. Creates and manages global and local brands across multiple mediums and markets. Builds trusted relationships and strategic alliances with both clients and outside agencies. Manages and mentors creative teams with experience in hiring, goal setting and performance evaluation. Thrives in energetic and challenging environments.
Key Accomplishments
RainKing, Sales Intelligence SaaS, 2008-2014 / Initial concept to re-launch rainkingonline.com Brand identity, copy writing, positioning, web design and creative direction, sales team support PPT decks and collateral, videos, screen designs for the actual software Worked closely with the Owner, CSO, CTO for strategic marketing processes and implementation. As a result of the rebrand and marketing strategy, RainKing has experienced a 50% boost in lead generation, a 30% increase in close rate with revenue growth nearly doubling for 3 consecutive years. RainKing has been boosted to a ranking of 275 in the Deloitte Fast 500
Matworks, Flooring Manufacturer, 2012-2014 / Worked directly with CEO and Chairman as Creative Director and Brand Consultant for new retail division. Launched a new line of flooring products marketed through the world’s largest retailers and club stores (Walmart, Sam’s, Costco). Led an 8 member team in branding, positioning and research & reporting. Created product line name, packaging and brand identity. Secured trademark protection and matching domain name. Brought new division from start-up to $32M in 3 years.
AlarisHealth, Long-Term and Acute Care Service Providers, 2012-13 / Creative Director and Brand Strategist for rebranding of Omni Health Systems of New Jersey–an approximately $400 million, 18-center healthcare organization–including renaming, secured trademark protection, secured matching domain name, brand identity, positioning, strategy; Delivered both print and digital touch points plus signage, company-wide employee engagement strategy and execution. Completed styles guidelines. Directed a team of 12 people. Direct report to Owner/CEO and C-Suite. Results: +37% Referrals | +21% Admissions | +18% Revenue | +1226% Web Traffic | + 10,000 Facebook Likes | + 1,200 Twitter Followers
Chartis / Creative Director for 2009-10 brand launch of Chartis (formerly AIG)–an approximately $38 billion International insurance organization–including strategy, brand identity, total print, digital and advertising across all marketing channels, company-wide. Styles guidelines for print and digital final deliverable more than 150 pages. Brand strategy, positioning and launch. Responsible for an 24 member team.
Manhattan Center for Kitchen & Bath (MCK+B), Kitchen & Bath Design Build, 2005-06 Creative Director and brand strategist for start-up organization–including research and reporting, strategy, positioning, brand identity, overall print, digital and advertising across targeted marketing channels. Responsible for an 8 member team. Start-up to $30M+ in two years.
+ Managed 10+ key client accounts at-a-time approx 20 years; average client size $250+ million
+ Directed a staff varying between 8-15 for approx 20 years
+ Created strategic alliances with outside firms for growth opportunities
+ Grew business from start-up over $1.2 million in creative services
+ Held production, designer, art director, creative director and executive leadership roles
+ Produced and conducted strategy and creative presentations up to Fortune 100 clients
+ Generated over $1 million in gross revenue for 5+ years
Philosophy
+ I believe great brand experiences transform and grow business
+ I use knowledge as my guide
+ I keep things simple
+ I help make brands self-sustaining
Awards
More than 100 awards in design, marketing and branding in both digital and print. Art Director’s Club, Telly, Webby, Print, GDUSA, HOW, JSPRAAs
Certifications
Act-On™ Software Certified / Google Adwords / Google Analytics IQ